Running your own business is a dream of many people working full-time. However, starting a business is only the first step. To be successful, the online business promotion is very important From this article, you will learn how to set up your own website and how to effectively promote your brand on the Internet.
Creating an interesting website is not a difficult job at all. All you need is a little time and patience. You also need a domain, hosting, and a free content management system such as WordPress. For beginners, the best solution will be domain registration and hosting with the same provider.
How to create your own website
Most hosting companies also provide domain registration service. Most often, we can also use the automatic installation of WordPress. Depending on the provider, the cost of purchasing the necessary services may range from a dozen to several dozen dollars. The domain and hosting must be renewed every year. It is worth remembering that in order not to lose a well-functioning website by accident.
Free hosting services are also available, but their quality may be insufficient for more demanding users. On websites such as awardspace.com, you can order free hosting and a functional domain or subdomain. It is also possible to install WordPress on the AwardSpace website. The user panel also supports many foreign languages.
Online business promotion by creating content
After installing the WordPress application, you must log in to the user panel. The username and password necessary to access the desktop will be created during the program installation process. The application installs the default Theme, which is the graphic design of the website. It can be easily changed any time in the user panel
Now the most important thing is to fill your new website with interesting content. Since you are planning to launch a website, you probably already have an idea. Many themes also offer ready to go websites, which you just need to customize. It is an excellent solution for novice users.
This makes it very easy to create a professional website, but many people try to create their own designs from scratch, wasting a lot of valuable time. Later, they use the website template anyway. So if you want to get your site up and running quickly, take advantage of the experience of others. Over time, you will gain experience and might modify the website, adjusting it perfectly to your needs.
Create an interesting content
Once you get through the initial phase of the project, which is creating a working website, it is time to “cut the diamond” – creating content. It may not be easy at first, but don’t give up. Remember that practice makes perfect
Writing an article to catch the reader’s attention is not easy. You have to use various magic tricks, and sometimes it still doesn’t work. And quite seriously, writing internet texts has its own rules. The writing skills you learn in school won’t do much. Most blog posts must be written in simple language, understandable to the average user.
In this case, it is also worth taking advantage of the knowledge of more experienced bloggers or copywriters. You will find many blogs on the Internet about writing and creating web content.
What is the online business promotion
Over time, you’ll find that creating a great website is not enough. Working on a website is a continuous process. In order to appear on the web and gain a group of audience, you must also think about promoting your website on the Internet. One of the ways to attract readers is positioning, which is a reaching a high position in search engines.
Positioning can be done in two ways, paid and free. A paid way to get to the top of the list in Google search is advertising. You can register a free account on the Google Ads service, and then set up an appropriate advertising campaign.
If you use the paid search service, your page may appear at the top of the SERP (search engine results pages). However, it will be marked as an advertisement. The service charges a fee for each click on your link in the displayed ad. This system is called PPC, or pay-per-click. Click rates vary widely, and can range from a dozen of cents to a dozen of dollars per single click. Everything depends on the keyword for which the advertisement is to appear and on the current competition in the Google advertising service.
Paid search is a very effective positioning tool, but it can also effectively drain your advertising budget. Therefore, it is worth setting daily spending limits carefully and choosing the most appropriate key phrases to display the ad.
Free positioning using SEO technique
Search engine optimization was the best way to gain free traffic before. Although when creating a lot of content, it’s hard to talk about a free way. The point is, in order to rank high on Google, there was no need to pay for the ad. Unfortunately, a lot has changed recently in this field.
On the one hand, Google has introduced new algorithms that make it impossible to easily manipulate search results. On the other hand, the ever-growing competition online forces website owners to create really high-quality content. Poor-quality texts posted by a small website, have no chance of getting a good results in organic traffic.
This does not mean, of course, that it is not worth trying. On the contrary. However, you should use proper SEO techniques to increase your chances of success. If you are using WordPress, install the free Rank Math SEO plugin, or Yoast SEO. With their help, you can easily locate the elements of your pages that might improve the position in the search engine.
Online business promotion using inbound links
The old, but still valid, way to improve the position of the website in search engines is to get the so-called backlinks, which are incoming links to your website. According to Google’s guidelines, the most valuable are natural links from websites related thematically, and those with the “dofollow” attribute.
In practice, however, it can be different. The exact principles of how Google’s algorithms work are a closely guarded secret, and they are also modified quite often. Therefore, on the one hand, it is worth following the guidelines published by Google experts, but on the other hand, it does not hurt to experiment a bit. Of course, all within common sense, so as not to be exposed to penalties in the form of lowering the ranking.
Although buying links is against Google’s policies, it is still doing quite well. If you decide to use a link exchange service, or to buy a sponsored article, try to evaluate the value of the link for your site. As I mentioned above, the most valuable are links from related thematically website. It’s also a good idea to check the ranking of the page that offers the backlink before buying them.
Company promotion on the social media
Another way to promote your own business is using social networks. They already connect several billion users from all over the world. Websites such as Facebook or LinkedIn allow you to set up a company page and use it as online business promotion materials. We may also gather a community on our profile that will regularly follow our site. The website operator will inform the users who follow us, about each new publication on our profile.
We can also use social channels to contact our current customers. Messenger is perfect for this.
Summary of online business promotion
As you can see, promoting a company on the Internet is a very complex and complicated issue. However, it can be carried out even with minimal financial effort. Everything in this case depends on our commitment and openness to new solutions
If you have additional questions or suggestions about online business promotion, please write in the comments below. We also encourage you to share our posts on social media.