Glossary

Digital marketing is a rapidly changing industry. Discipline and professional scope. Therefore, digital marketing Leaders and experts created phrases and terms to describe All aspects of the profession. These terms are essential and very useful for understanding,

There may be too many acronyms and definitions to remember. We have cooperated with some marketing experts to develop Important digital marketing terms for your continuous reference. We hope this proves to be a valuable resource for your work and study.

A

• A/B testing
• Action plan
• Ad
• Ad network
• Ad space
• Ad unique user
• Ad unit
• Advertiser
• Alt text
• Analytics
• Analytics tool
• Audience attitude
• Audience behaviour
• Audience research
• Average position

B

• B2B content
• Benchmarking
• Blog
• Blogging
• Bounce rate
• B2C
• Buyer persona
• Buying signal

C

• Call to action CTA
• Campaign and ad groups
• Channel
• Click
• Click-Through Rate (CTR)
• Competitive research
• Content curation
• Conversion
• Conversion rate
• Conversion tracking
• Cookie
• COPE
• Cost Per Action (CPA)
• Cost Per Click (CPC)
• Cultural trend research
• Customer Lifetime Value (CLV)
• Customer Relationship Management (CRM)

D

• Digital channels
• Digital display advertising
• Digital research
• Digital sales strategy