A/B testing

A/B testing

Also known as split testing, the process of email and content Marketers compare two versions of a single variable to determine which perform better. This process is done to optimize content and marketing work.

Run an AB test to directly compare the variant with the current experience, allowing you to ask key questions about changes to your website or app, and then collect data on the impact of the changes.

The test eliminates guesswork during website optimization and enables data notification decisions to transform business conversations from “we think” to “we know.” By measuring the impact of changes on indicators, you can ensure that each change produces positive results.

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