Search Engine Optimization is a process of continuous improvement in order to increase the number of visits and the duration of visits to the website. Various techniques are used to optimize websites, they can be implemented in page and off page. In this article you will learn what is SEO and its benefits.
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What is website optimization
The concept of website optimization, also known as SEO, means all the steps taken to increase the number and duration of visits to a website. The source of these visits is also important in this case. The optimization of the website only applies to the so-called organic traffic from search engines such as Google.
Website optimization aims to take the best place in the results displayed by search engines. Usually, pages are optimized for a specific keyword, which is a phrase entered by search engine’s user in order to obtain the necessary information.
Reasons for implementing website optimization
There are many reasons why website optimization is used. In this article, I will discuss four basic goals that we can achieve with the correct implementation of SEO.
#1 Increasing time spent on website
As you know, the first impression is the most important. It is said that you’ll never get a second chance to make a first impression. So when a new user lands on your website, the first few seconds play a crucial role.
Visitors to the website can of course stay longer or leave it immediately. Your job is to ensure that the user is not disappointed with what he sees. A very important factor influencing the user’s decision is meeting his expectations. In short, the point is that the visitor receives exactly what he expected when he decided to search for.
In addition, when the website is easy to navigate, it is easy for the users to find what they need from the site, and there is a greater chance that they will spend more time on the website.
#2 Making visitors to return to your website
When your site is easy to use, users are more likely to return to it. Returning customers are very valuable when it comes to sales pages. Statistics show that twenty-five percent of users drop out of online shopping because the site is too confusing to use. People just don’t have the patience these days, and they give up very quickly.
#3 SEO and its benefits – Increasing sales
Website optimization increases sales, improves conversion rate. If your site is properly designed, fast and easy to use, it will receive higher search engine rankings and therefore be recommended to users more often.
Interesting content on the website will not only increase the so-called organic traffic, which is the results proposed by search engines. Satisfied users or consumers are willing to share with family or friends their experiences of beneficial online shopping.
#4 User satisfaction – SEO and its benefits
In general, the purpose of optimizing a website is to get search engines to “interest” in our website. However, all the end goal is broadly defined user satisfaction.
The most popular Google search engine uses more and more advanced algorithms. To achieve a high rating in the ranking, a few entries saturated with keywords and dubious quality backlinks are not enough.
Internet users are also becoming more and more demanding. They no longer want to waste time on slow websites or mobile applications. Maybe not everyone knows what website optimization is, but most users can distinguish valuable information from spam.
Read this article in Polish: Na czym polega optymalizacja strony.