Organic Traffic VS Paid Traffic

Digital Promotion

Visits to the website, coming from free results proposed by search engines, create the so-called organic traffic. In this article, you will learn how to make your website or blog rank high in Google or Bing search results.

organic traffic
Organic traffic

Positioning a website is a measure to improve its position in search results. In order to achieve the highest possible position in the search engine, website administrators use content optimization. What is website optimization? It is a process of continual improvement of the website, in order to increase the number and duration of visits to the website. Positioning can be both, paid and free. On the other hand, optimization is usually aimed at obtaining organic, free traffic.

The difference between paid and organic traffic

What’s the difference between paid and free traffic? On the surface, the answer seems obvious. When using the first option, we spend money, while with the second one, we don’t. However, the above sentence will not always be true. There is no doubt to the fact that we have to pay for the use of paid search, However, when it comes to the so-called free search, very often you also have to invest a lot too.

When we talk about “free” search, that is, organic traffic, we really mean SEO, search engine optimization. Creating content and implementing SEO requires a lot of time and effort, so it is difficult to talk about completely free traffic here. We have to wait several weeks, months or even years for the effects of actions taken.

On the other hand, we will notice the effects of paid search very quickly, almost immediately after launching the advertising campaign. For a defined fee, search engines will display your website at the top of the search results. In the settings of the advertising campaign, you set the keyword to which the search engine’s algorithms should react. You only pay when somebody clicks on your URL. This system is known as PPC (pay-per-click). More popular keywords require a higher cost per click.

As indicated above, the main difference between paid search and organic traffic on the site is the time factor. By paying for clicks, you will get an immediate effect, while the optimization effect, i.e. organic traffic, will appear after many weeks of ‘work.

Paid traffic vs organic traffic and return on investment

The level of reimbursement of website positioning costs, when using paid search, is very easy to measure. By using the analytical tools of Google Analytics, you have access to data about website traffic in relation to a specific keyword. To get accurate conversion data for individual campaigns, you need to link your Google Ads account with the Google Analytics tool mentioned above.

In the case of organic traffic, it is very difficult to determine the amount of return on investment incurred on website positioning. Therefore, it may sometimes seem that the amount of work and costs incurred do not bring the expected result. However, this will be too hasty and wrongful a claim. Inbound marketing and an appropriate content marketing strategy are currently considered the most effective marketing tools.

Recent studies show that 20 to 30 percent of search engine traffic is generated by paid tools. In contrast, organic traffic accounts for between 70 and 80 percent of all clicks. Therefore, in the long run, website optimization can bring a very large return on investment.

Cost of a paid campaign

Optimizing a website for search engines does not interfere in any way with paid search. On the contrary. The amount of PPC rates is determined individually for a specific keyword and for each website. A website that is organically ranked will pay less per click than a website that ranks lower in search results. There are many other factors influencing the amount of rates, but organic traffic is also very important here.

For both paid search and SEO content creation, we can use exactly the same websites. Content, however, should be targeted at specific keywords. If we have done a lot of work on creating valuable content, we have identified the right keywords, we can expect a lot of traffic sooner or later.

Read this article in Polish: Ruch organiczny na stronie internetowej.

127 thoughts on “Organic Traffic VS Paid Traffic”

  1. Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and visual appearance.
    I must say you have done a great job with this. In addition, the blog loads very quick for me on Internet explorer.
    Excellent Blog!

  2. I am extremely inspired with your writing skills and also with the
    format to your blog. Is that this a paid theme or did you customize it your self?
    Either way stay up the excellent high quality writing, it’s rare to peer a
    great blog like this one these days..

  3. I must thank you for the efforts you’ve put in penning this website.
    I am hoping to check out the same high-grade content from you later on as well.
    In truth, your creative writing abilities has inspired me
    to get my own website now 😉

  4. It’s appropriate time to make some plans for the future
    and it is time to be happy. I have read this post and if I could I want
    to suggest you some interesting things or advice.
    Maybe you can write next articles referring to this article.
    I want to read more things about it!

  5. I don’t know if it’s just me or if perhaps everybody else encountering problems with your blog.
    It looks like some of the written text within your posts are running off the screen. Can somebody else please comment and let me know if this is
    happening to them too? This could be a issue with my web browser because I’ve had this happen before.


    • I think on my site everything is fine. Nobody ever told me about any issues with content on my blog. Thanks for letting me know anyway. All the best.

  6. Hi there! This article could not be written much better!
    Looking through this article reminds me of my previous roommate!
    He continually kept preaching about this. I am going to forward
    this information to him. Fairly certain he will have a
    very good read. I appreciate you for sharing!

  7. Well composed articles like yours renews my faith in today’s writers.You’ve
    written information I can finally agree on and also use.Many thanks for sharing.

  8. Cami Halısında Fiyatta En Büyük Etken
    Cami halısı satın alırken fiyatı etkileyen en önemli hususlardan bir tanesi, halının kaç
    kat iple dokunmuş olduğudur. Zira cami halıları sürekli değiştirilmediğinden dolayı
    ve bir kere döşendiğinden dolayı yaz ve kış aylarına uyum sağlayacak olan kalınlıkta bir halı satın almak daha doğru olur.
    Aksi halde ince bir halı yaz ayları için münasip olsa da kış aylarında
    sıcak tutmayacak ve aynı zamanda yumuşak bir dokuya da sahip olmayacaktır.
    Bu sebeple her mevsim düşünülerek halının kalınlık derecesi ona göre
    ayarlanmalıdır. Yine aynı şekilde halı fiyatlarını etkileyen bir diğer husus ise cami halısının sade
    veya desenli olup olmamasıdır. Son zamanlarda çok fazla tercih edilen Osmanlı desenleri
    diğer halılara nazaran biraz daha farklı
    ve fazla fiyata sahip olabilir fakat görüntü ve kullanış açısından da oldukça güzel olduğu için bu fiyata değecektir.

  9. I don’t even know how I ended up here, but I thought this post was great.
    I do not know who you are but certainly you are going to a famous blogger if
    you are not already 😉 Cheers!

  10. What’s Happening i am new to this, I stumbled upon this I have
    found It absolutely useful and it has helped me out loads.

    I am hoping to give a contribution & help different customers like its
    helped me. Great job.

  11. I’m really enjoying the theme/design of your
    weblog. Do you ever run into any web browser compatibility
    issues? A number of my blog readers have complained about my website
    not working correctly in Explorer but looks great in Opera.
    Do you have any suggestions to help fix this problem?

  12. Hello there I am so excited I found your website, I really
    found you by mistake, while I was looking on Google for something else, Anyways I am here
    now and would just like to say cheers for a remarkable post
    and a all round interesting blog (I also love the theme/design), I don’t have time to read it all at the moment but I have saved it
    and also added your RSS feeds, so when I have time I will be back to read more,
    Please do keep up the awesome job.

  13. There are many solutions to start finding your true self, info is as simple as connecting on your own physically through self-massage.
    The means of spinal degeneration may not be an inevitable part of aging.
    Massage recliner units are wonderful means to deviate from the sedentary lifestyle.

  14. Hello would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot
    faster then most. Can you recommend a good internet hosting
    provider at a fair price? Thank you, I appreciate it!

  15. Greetings from Los angeles! I’m bored at work so I decided to check out
    your blog on my iphone during lunch break.

    I really like the info you provide here and can’t wait to
    take a look when I get home. I’m surprised at how fast your blog loaded on my cell phone ..

    I’m not even using WIFI, just 3G .. Anyways, good site!

  16. Can I just say what a comfort to discover someone who really knows what they are discussing on the net.

    You definitely understand how to bring a problem to light and make it important.
    More people need to read this and understand this side of your
    story. It’s surprising you are not more popular since you definitely
    possess the gift.

  17. Undeniably believe that which you said. Your favorite justification appeared to be on the net the easiest thing to be aware of.
    I say to you, I definitely get annoyed while people think
    about worries that they just don’t know about. You managed to
    hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal.
    Will probably be back to get more. Thanks

  18. Howdy I am so grateful I found your website, I really found you by accident, while I was browsing on Yahoo for something else, Anyhow I
    am here now and would just like to say thanks a lot for a marvelous post and a
    all round entertaining blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have bookmarked it and
    also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the superb job.

  19. I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an edginess
    over that you wish be delivering the following. unwell unquestionably come more
    formerly again as exactly the same nearly a lot
    often inside case you shield this hike.

  20. I like the valuable information you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I am quite sure I will learn many new stuff right here!
    Good luck for the next!

  21. Yesterday, while I was at work, my cousin stole my apple
    ipad and tested to see if it can survive a 25 foot drop, just so she can be a youtube
    sensation. My iPad is now destroyed and she has
    83 views. I know this is completely off topic but I had to share it with someone!

  22. Great blog you have here but I was curious about if you knew
    of any user discussion forums that cover the same topics talked
    about in this article? I’d really like to be a part of online community where I can get opinions from other experienced individuals
    that share the same interest. If you have any suggestions, please let me know.
    Bless you!

  23. I like the helpful information you provide in your articles.
    I’ll bookmark your blog and check again here
    regularly. I’m quite sure I will learn a lot of new stuff right here!

    Best of luck for the next!

  24. We’re a group of volunteers and starting a new scheme in our community.
    Your website offered us with valuable information to work on. You’ve done a formidable
    job and our entire community will be thankful to you.

  25. Having read this I thought it was extremely informative.
    I appreciate you spending some time and effort to put this
    short article together. I once again find myself spending a significant amount of time both reading and posting comments.
    But so what, it was still worthwhile!

  26. Awaiting down the best beauty parlor in Los Angeles isn’t an effortless accomplishment.

    For people that stay in this wonderful Urban area of Angels, a
    hip brand-new beauty salon appears to find up just
    intermittent time, at times on morning meal travel through the Arts District or
    as you develop into the Westwood Boulevard buying place off of Main Street.

    But even if you don’t reside in this fantastic area,
    there are loads of terrific possibilities in places that you can easily select a really good haircut.
    If you are actually not a enthusiast of taking a trip
    out of your method to a hair salon, you may still get a
    excellent hairstyle at home. Regardless of what type
    of cut you’re trying to find, coming from
    quick to long, square to unpleasant, there’s a spot in Los
    Angeles for you.

    Some of the top hair salons that springs to mind when you think about
    L.A. is Little One Phat. The spacious beauty parlor delivers cutting edge style in a hot and also accepting atmosphere.
    There are actually just a few blocks between Santa Monica
    and also West Hollywood, so if you wish best salon with
    celeb customers, this is the salon for you. Other than the trained stylists, Child Phat gives innovative items that
    operate to increase a girl’s assurance
    and also create her appearance amazing.

    If you are actually trying to find inspiration but don’t
    have a lot to pick from in your local area Los Angeles community, you must look at the downtown location. Stag parlors are actually additionally a top option when it
    involves finding leading stylist in Los Angeles.
    A number of the greatest ceases consist of Baked & Kept,
    Baggy Joe, Engaging Salons, and Tux will Up.

    These places are fantastic places to go if you intend to find top-notch stylists that will certainly keep you really
    feeling young and amazing ( as well as perhaps pregnant!).

    Plus, if you need any sort of after-service care, most of these locations supply that at the same time.

    Additionally referred to as “The City of Roses,” west Hollywood is a haven for superior hair
    salons. A few of the most ideal locations in west Hollywood include
    Baked & Kept, Baggy Joe, Captivating Salon, as well
    as Tux will Up. These leading hair salons are actually great locations to go if
    you wish the Hollywood knowledge, yet you can also return emotion great about your

    In in between large urban area groups and also unparalleled
    salons, you should think about seeing The golden state’s own Santa clam Barbara.
    The sunny location delivers loads of privacy as well as the chance to make an effort some of
    the leading hair growth items around. Cease in to Suit
    Sally’s for fancy men’s styles or even head to GQ on Santa Barbara Method for
    stylish appearances that include booms. In in between styling
    visits at local beauty salons, you can easily come by at Sally’s Apothecary for her signature candle lights as well as all natural skin layer care pipes.
    It is just one of the most ideal means to stay motivated during the frantic days of a occupied
    way of life.

    Ramirez Tran is yet another best hair care location, using
    the service and setting of a premium beauty salon without the price tag.
    If you most likely to Ramirez Tran, you’ll be treated
    like royalty ( and also you definitely are going to be
    actually when you get your haircut). From the instant you walk
    in, the beautician will recognize whether you’re a guy or
    gal; your personal beautician will look after your little
    child hair or your copious, curly teen-age mane. You can easily also most likely
    to the hair salon with your mommy or sis, due to the
    fact that many of the staff is friendly and knows everyone there.

    For those of you out there who enjoy curly mane,
    Jennifer Lopez’s star hairstyles may assist you attain that appearance, or you can acquire a
    few of Jennifer’s designating secrets. There are several short articles on this website on exactly how to
    receive the hair you desire, so you’ll most definitely want to peruse them.
    They possess an array of appearances, from updos, cornrows,
    as well as waves, to organic appearing waves and trustworthy fringes.
    There are additionally tutorials on how to perm and also
    color your hair. It is actually a terrific source for those
    that desire to develop their personal appearance,
    certainly not replicate someone else’s.

    For those that adore to be spoiled, Hair By Scott
    has the correct tip. Their crinkling rods have been actually enclosed in glass
    beads to ensure your palms won’t obtain scraped while you
    are designating your hair. You may be able to locate
    various other products, at various other website, that
    are similar to this web content; they just may be offered
    together with the product that you purchase.
    These items feature curling irons, rollers, as well as
    even combs.

  27. Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossips and net and this is really frustrating.
    A good web site with exciting content, that
    is what I need. Thanks for keeping this site,
    I’ll be visiting it. Do you do newsletters? Cant find it.

  28. I truly love your blog.. Great colors & theme. Did you develop this amazing site
    yourself? Please reply back as I’m planning to create my own personal website and would like to learn where you got this from
    or what the theme is named. Appreciate it!

  29. you are really a good webmaster. The site loading pace is amazing.

    It seems that you are doing any unique trick. Moreover, The contents are masterpiece.
    you’ve done a wonderful job on this subject!

  30. I was suggested this web site by my cousin. I’m not
    sure whether this post is written by him as nobody else know such detailed
    about my problem. You’re wonderful! Thanks!
    asmr 0mniartist

  31. I’ve been surfing online more than 3 hours today, yet I never found
    any interesting article like yours. It is
    pretty worth enough for me. Personally, if all webmasters and bloggers
    made good content as you did, the web will be
    much more useful than ever before.

  32. This design is spectacular! You definitely know how to keep
    a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really loved what you had to say, and more
    than that, how you presented it. Too cool!

    Feel free to visit my web blog

  33. Goodness, cool post. I’d prefer to compose like this as well – requiring significant investment and genuine difficult work to make an incredible article… be that as it may, I put things off something over the top and never appear to begin. Much appreciated however.

  34. Awesome,,nice and simple,your blog is the simpliest and meaningful for me,,it gives me a lot i want to know,,thank you so much.

  35. Beautiful. However those who suffered losses and may not feel quite so charitable are no less deserving of our good wishes at this time

  36. Awesome dispatch! I am indeed getting apt to over this info, is truly neighborly my buddy. Likewise fantastic blog here among many of the costly info you acquire. Reserve up the beneficial process you are doing here.

  37. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.

  38. Well I definitely liked reading it. This information offered by you is very constructive for proper planning.

  39. Goodness, cool post. I’d prefer to compose like this as well – requiring significant investment and genuine difficult work to make an incredible article… be that as it may, I put things off something over the top and never appear to begin. Much appreciated however.

  40. Wow! This blog looks just like my old one! It’s on a entirely different subject but it has pretty
    much the same page layout and design. Outstanding choice of co.

  41. Before Commenting, I wanna say thank you for providing this great information. I feel too good to read it this awesome blog. Keep sharing this type of content.

  42. I am really amazed at the ideal approach to viewing your subject. Where do you collect this information? I want to write great writing like you do.

  43. Everyone loves what you guys are up too. This type of clever work and coverage! Keep up the great works guys I’ve incorporated you guys to my own blogroll

  44. Great delivery. Outstanding arguments. Keep up the great work. Keep posting such kind of information on your site.

  45. Hello there, You have performed an excellent job. I will definitely dig it and personally suggest to my friends. I’m confident they will be benefited from this web site.

  46. Thank you so much for sharing this information, this will surely help me in my work and therefore, I would like to tell you that very few people can write in a manner where the reader understands just by reading the article once.

  47. Hello. this is a great article. I did not imagine this. This is a splendid story. Thanks for the information!

  48. Thank you so much, I was searching for the information the whole day. Now I’ve got the answers to the questions I have.

  49. I am very happy when these blog posts read because blog post was written in a good manner and write on a good topic. Thanks for sharing valuable information.

  50. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.

  51. The data you have posted is exceptionally helpful. The destinations you have alluded was great. A debt of gratitude is in order for sharing…

  52. “It’s awesome that you want to share those tips with us. It is a very useful post Keep it up and thanks to the writer.

  53. The Provided information on you blog is too good. i really appreciate your hard work. Thank again for sharing such as awesome news. i loved your article keep it up admin

  54. All your hard work is much appreciated your thoughts. This content data gives truly quality and unique information. I’m definitely going to look. Really very beneficial tips are provided here and, Thank you so much. Keep up the good works.

  55. Thank you for sharing this information. I read your blog and I can’t stop my self to read your full blog. Again Thanks and Best of luck to your next Blog in future.

  56. I really enjoy your web’s topic. Very creative and friendly for users. Definitely bookmark this and follow it everyday.

  57. It’s so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also.

  58. Great article! Keep posting the goog work, thanks for sharing. book flight tickets at Frontier Airlines Booking

  59. I really like the article that you created in your article, this is very inspiring in the lives of your fellow humans, thank you

  60. Thanks for sharing such a great information but we are India’s best Ice Cream Cone manufacturer – Laxmi Wafers N Cones.

  61. Great article! Keep posting the goog work, thanks for sharing. book flight tickets at Frontier Airlines Booking

  62. I’m writing on this topic these days, but I have stopped writing because there is no reference material. Then I accidentally found your article. I can refer to a variety of materials, so I think the work I was preparing will work! Thank you for your efforts.


Leave a comment