Paid marketing to communicate information to consumers.
Online advertising is an art that uses the Internet as a medium to deliver marketing messages to certain and anticipated audiences. It helps to attract website traffic and brand awareness, but first, online advertising is designed to persuade target customers to take specific actions-such as making a purchase.
Different types of online advertising There are many types of online advertising-or the well-known Internet advertising/web advertising-which can be difficult to know where to start. To help, we highlight some of the most important types of online advertising for your consideration: