Business-to-Consumer B2C

Used to describe companies that usually provide products or services directly to consumers, not other companies. This word is also sometimes used to describe the marketing content of a company

Business-to-consumer (B2C) terminology refers to the process of directly selling products and services between a company and consumers who are the end users of its products or services. Most companies that sell products directly to consumers can be called B2C companies.

B2C became popular in the Internet boom of the late 1990s, when it mainly referred to online retailers that sold products and services to consumers via the Internet.

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