This term describes companies that primarily provide products or services directly to consumers rather than other businesses. It is also occasionally used to refer to a company’s marketing content.
Business-to-consumer (B2C) refers to the process of selling products and services directly from a company to end-user consumers. Most businesses that sell directly to the public can be classified as B2C companies.
B2C gained prominence during the late 1990s Internet boom, when it primarily described online retailers selling products and services to consumers via the Internet.
👉 See the definition in Polish: Business-to-Consumer (B2C): Sprzedaż dla klientów detalicznych