Situational Leadership ll: Adaptive leadership style in practice

Business seminar with participants wearing face masks, actively engaging in a discussion.

Situational Leadership ll (II) is an advanced leadership model that builds on the principles of adapting management styles based on team readiness and task complexity. This model categorizes leadership behaviors into a range of styles—from directive to delegative—each appropriate for different levels of employee competence and commitment. It offers a dynamic framework for leaders to tailor their approach according to the specific needs of their team.

The model emphasizes the importance of ongoing assessment of both the task at hand and the development level of team members. Leaders are encouraged to diagnose the situation accurately and then choose the appropriate leadership style to maximize performance. By doing so, Situational Leadership ll facilitates a more efficient distribution of tasks, fosters employee growth, and drives higher overall productivity.

Incorporating Situational Leadership ll into management practices can lead to significant improvements in team morale and engagement. Leaders who master this model are better equipped to empower their employees, providing the right balance of direction and autonomy. Ultimately, the model not only enhances operational effectiveness but also supports a culture of continuous improvement and professional development.

Core Principles of Situational Leadership II

Take a concrete case: a manager at a mid-sized marketing agency works with a team of 6,000 monthly sessions split across several campaigns. The leader quickly realises that some team members thrive on guidance, while others excel with autonomy. Situational Leadership II is built around this reality: it champions adapting leadership behaviours to match the development level of each team member. This means leaders diagnose readiness for each task, then flex their approach, ranging from high direction and support to simply delegating and monitoring.

The approach is rooted in a few essential values. These include recognising that people grow through both support and challenge, understanding that motivation and competence fluctuate, and accepting that no single leadership style suits every situation or team member. It’s about marrying empathy with objectivity to create optimal conditions for performance and growth.

  • Adapts leadership style to team members’ ability and willingness
  • Considers individuals’ specific needs on each task, not just their job titles
  • Prioritises building trust and open communication with team members
  • Assesses development level before deciding how much direction to provide
  • Recognises that flexibility leads to stronger team engagement and results
  • Emphasises ongoing assessment and adjustment, not a fixed managerial formula

Assessing Team Readiness and Task Complexity

Look at the numbers: An SME manager leads a team tackling 7,200 monthly support requests—a jump that reflects both the team’s increased output and the rising complexity of tasks. To determine if your team can deliver consistent results at this volume, check if every member not only meets demand but confidently manages new types of requests. For instance, a sudden spike in technical queries will expose gaps if your team lacks specific troubleshooting skills. As complexity grows, so does the need for adaptive leadership, shifting from directing new starters to more coaching or supporting experienced team members.

Risks lurk when managers misjudge either readiness or complexity. Assuming a capable team can handle new, unfamiliar tasks without added guidance often leads to bottlenecks or costly mistakes. Equally, treating seasoned staff as if they’re novices may result in frustration or disengagement. Signs of trouble include repeated errors, rising stress levels, and a dip in customer satisfaction. Regularly reviewing both team skills and the nature of incoming tasks helps maintain balance and sharpen leadership focus.

  • Assess both technical skills and soft skills within the team
  • Match leadership style to the most challenging tasks, not just the easiest ones
  • Watch out for early signs of burnout or demotivation during periods of change
  • Rotate task assignments to test readiness across different team members
  • Hold brief but frequent check-ins to spot and address fresh obstacles quickly
  • Encourage honest feedback from team members on where they feel less confident

Tailoring Leadership Behaviours to Team Development

Teams evolve through predictable stages—forming, storming, norming, and performing. Leaders who recognise these phases can adapt their approach to meet shifting group needs and boost both morale and productivity. In the early forming stage, teams of around 8,400 monthly sessions (using the formula: 1200 x (3 + 4)) can feel uncertain and seek clearer direction. By offering hands-on guidance and structured support, a leader provides the clarity that helps the team settle.

As progress continues into the storming and norming phases, leadership should adjust to allow more autonomy while actively facilitating communication and conflict resolution. Team members who have found their footing benefit from encouragement to take initiative and solve problems together. By the performing stage, effective leaders step back further, acting mainly as a coach and resource, trusting the team to make decisions and collaborate smoothly.

  • Identify the current stage of team development before adjusting leadership style
  • Provide clear direction and structure during the forming stage
  • Facilitate conflict resolution and open communication in the storming phase
  • Support emerging collaboration and shared responsibility during norming
  • Empower teams in the performing phase, focusing on coaching over directing
  • Regularly assess team needs, as development stages are not always linear

Practical Examples of Adaptive Leadership in Action

Run the maths on this: a mid-sized agency launches a 7-month project with a rotating team of 10 digital marketers—each with varying levels of experience and confidence. Early in the campaign, the project manager supervises closely, offering clear instructions and daily check-ins, recognising that junior staff need more direction. As the months progress and skills develop, the manager gradually shifts towards a more coaching-focused style, stepping back to encourage independent decision making. This adaptive approach helps cultivate relevant strengths at each stage, allowing the project to reach its targets ahead of schedule.

Adaptive leadership can sometimes mean the difference between a team that stagnates and one that thrives. For example, when a senior developer leaves unexpectedly, the team leader assesses which marketers are ready to step up and which require additional support. Allocating responsibilities based on current abilities rather than strict job descriptions keeps delivery schedules on track and prevents overload of less experienced staff.

  • Use regular check-ins to gauge each team member’s development needs
  • Start with more guidance and switch to delegation as skills grow
  • Address unexpected absences with honest team conversations
  • Tailor leadership style not just to the task, but to the individual’s confidence level
  • Celebrate milestones to reinforce motivation as autonomy increases

Common Challenges and Tips for Effective Implementation

Here is a simple example: An SME in Galway introduces adaptive leadership with a team of 9,600 sessions per month. Over a six-month period, initial enthusiasm gives way to patchy commitment as older team habits resurface and some managers revert to telling instead of coaching. Performance reviews reveal confusion about expectations, as adaptability is seen inconsistently across line managers. Without clear guidance and reinforcement, the intent behind adaptive leadership stalls after the first few months, resulting in wasted training efforts and uneven morale.

Key challenges often include resistance to behavioural change, lack of clear communication, and struggles in balancing direction with autonomy. Leaders may also misjudge the right level of support or control to apply. Monitoring the impact of adaptive leadership and making informed tweaks can be difficult if feedback loops are weak or if team members fear speaking honestly. Addressing these issues requires a blend of patience, persistent role-modelling, and tailored interventions.

ChallengeWhat to checkSolution or advice
Resistance from staffEngagement in meetingsRegular open forums and active listening
Inconsistent applicationVariation in management approachesStandardise regular team check-ins
Confusion over expectationsStaff clarity on roles/directionProvide clear, accessible guidelines
Feedback is not utilisedEvidence of acting on team inputCreate public feedback-to-action loops
  • Communicate tailored expectations for teams and individuals at every stage
  • Run practical workshops to demonstrate adaptive behaviours in real scenarios
  • Assign mentors who model adaptive leadership in daily interactions
  • Set up quick feedback tools to gather regular input from all team members
  • Encourage a culture where honest feedback is safe and valued

Related terms

Browse all terms in our Digital Marketing Glossary

Leave a comment