Ad Network

A system for managing advertising resources between advertising publishers and operators Effectively match advertising resources with the needs of advertisers.

The advertising network aggregates advertising inventory from supply sources and matches them with demand sources to find advertising spots. The supply sources in mobile advertising networks usually constitute applications from publishers and application developers.

The source of demand consists of advertisers who want to place their ads in another application. From banner ads to local ads, many mobile ad networks support a variety of different formats, while others focus on specific formats, such as video.

On the demand side, some advertising networks provide advertisers with a platform to log in and manage their campaigns. Others provide a managed service in which the account manager provides a consulting method and uses their expertise to ensure that the activity is performed at the best level.

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