A buyer persona is a fictional representation of your ideal customer, based on market research and real data about your existing customers.
The buyer persona serves as a semi-fictional representation of ideal customers, grounded in market research and actual customer data. When developing buyer personas, consider including customer demographics, behavior patterns, motivations, and goals. The more detailed your persona, the more effective it will be.
👉 See the definition in Polish: Buyer Persona: Profil idealnego klienta