Regardless of the industry in which your company operates, or what products or services you offer, you should pay attention to digital marketing trends. In this article, you’ll find a breakdown of the marketing strategies and tools that may be effective in 2021.
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The passing 2020 has surprised everyone. Although many economists announced the coming of the global economic crisis, no one expected the coronavirus pandemic to be its direct cause.
However, it is always worth looking to the future with optimism. Every change of course creates uncertainty, but on the other hand it could be new opportunities as well. The rapid development of modern technologies may be perceived by some as a threat, while others will see it as a great opportunity to “spread their wings.”
In the current situation, most of the companies that achieve spectacular success are related to the IT industry. You don’t have to be the creator of the second Amazon or Google right away, but it is worth taking advantage of the benefits of digital marketing. Find out what are the predicted trends in online marketing in 2021.
Digital marketing trends, video content still on the top
If your company has not used video content to promote products or services so far, it’s high time to change it. In recent years, textual content has been losing out to video. It will be similar in digital marketing trends in 2021.
The ever-increasing popularity of video content is due to several factors. First, the rising share of mobile devices used to access the global network. Secondly, the nature of video materials that engage the viewer’s attention much more than text content.
Using video content in marketing activities gives you great opportunities. The development of modern ICT technologies allows for the creation of high-quality film clips and broadcasting live.
Live broadcasting has proved to be a very effective marketing tool. Well-known brands are very eager to use the services of celebrities and various influencers who regularly reach thousands of viewers, mainly in social media.
Social media, but not necessarily Facebook
A lot has changed in the world of social media recently. The social platform established in 2004 by Mark Zuckerberg has ceased to be the undisputed leader.
Research conducted by Forbes has shown that over 40% of Facebook users are over 65. This means that this social platform is losing the interest of younger users, who are now more likely to choose the visual experience offered by Instagram or Snapchat.
Nevertheless, for many people Facebook is still a synonym for social media, and many digital marketers cannot imagine a “social” campaign without running a Fanpage.
Digital marketing trends, chatbots and artificial intelligence
What are chatbots? It is a special software based on artificial intelligence. They are mainly used to communicate with clients or potential clients. Modern computer systems imitate the interlocutor who is indistinguishable from the physical operator of the customer service.
The main advantage of the chatbot-based service desk is access 24 hours a day, 7 days a week. Customers using the automated service, especially appreciate the speed with which they receive answers to their questions.
The software based on artificial intelligence, uses the insight into customer data and machine learning, thanks to which it better understands the behaviour of its “interlocutors”. Modern digital marketing trends in internet marketing also assume multi-channel activities, in which computer systems also cope well.