Influence the audience’s attitude towards the brand or brand behaviour category.
Audience analysis is the study of demographic information, language, location, preferences, interests and other indicators in a group. Then analyze it to provide brands with useful and actionable consumer insights in the form of buyer roles. These are semi-fictional personal data created based on your target audience analysis.
There was a time when this kind of analysis was a arduous and time-consuming process, but if you want to ensure that the information you get will be useful and get resources appropriately, you need to hire an agent to help you complete it.
The pace of exercise has also accelerated, so it is difficult to keep up with traditional methods. Fortunately, the age of digital and social media analysis has also made gathering the required information more effective.