Ad Extensions are additional pieces of information that can be included with an advertisement to enhance its visibility and effectiveness. These extensions can provide extra details such as phone numbers, location information, additional site links, or even user reviews. By enriching the ad with supplementary content, ad extensions improve the overall click-through rate (CTR) and provide users with more reasons to engage with the ad.
From a strategic perspective, ad extensions help advertisers make the most of their digital campaigns by offering a more comprehensive view of their offerings. They not only improve ad performance but also contribute to a better user experience by delivering relevant and useful information directly in the ad format. The integration of ad extensions is a best practice in platforms like Google Ads, where they play a critical role in driving higher engagement and conversions.