Ad scheduling is the practice of specifying the days and times when digital ads should be displayed to the target audience. This strategic approach allows advertisers to optimize their campaigns based on user behavior patterns, ensuring that ads appear during peak engagement periods. By analyzing performance data, marketers can identify optimal times for ad visibility and allocate budgets effectively, maximizing campaign impact.
This technique not only improves click-through rates (CTR) but also reduces wasted ad spend by avoiding low-engagement periods. Ad scheduling is particularly valuable for businesses operating across multiple time zones or targeting audiences with specific behavioral patterns. It enhances control over ad delivery, enabling more precise targeting and ultimately driving higher conversion rates.
👉 See the definition in Polish: Ad Scheduling: Harmonogram wyświetlania reklam