Anchor text is the visible, clickable text in a hyperlink that informs both users and search engines about the content of the linked page. As a crucial element in SEO and digital marketing, it provides context and relevance signals that can influence a page’s ranking on search engine results pages. Effective use of anchor text helps guide user navigation while contributing to a website’s overall link structure and authority.
From an SEO perspective, well-optimized anchor text improves the visibility of linked pages by reinforcing topical relevance and key themes. Marketers often use descriptive, keyword-rich anchor texts to boost the credibility and ranking of target pages. This strategy helps search engines understand content relationships, improving indexing and driving organic traffic.
Beyond technical benefits, anchor text significantly enhances user experience. Clear, relevant anchor texts encourage clicks, improving engagement and facilitating smoother site navigation. When used strategically, anchor text strengthens digital marketing effectiveness by connecting related content in ways that benefit both users and search engines.
👉 See the definition in Polish: Anchor Text: Tekst hiperłącza wspierający SEO