Below-The-Fold Content refers to the portion of a webpage that is not immediately visible when the page loads, requiring users to scroll down to access it. Traditionally, content placed above the fold was prioritized because it appeared first, but below-the-fold content remains essential for providing comprehensive information and maintaining user engagement. Its strategic placement influences the overall flow and narrative of a webpage, guiding users as they explore further.
Designers and content strategists must balance immediate impact with detailed information. While high-priority calls-to-action and key messages are often placed above the fold, supporting content that elaborates on these points typically appears below. This structure ensures that engaged users receive valuable information, leading to higher conversion rates and better-informed decisions.
Optimizing below-the-fold content requires careful attention to layout, load times, and user experience. By making this content engaging, visually appealing, and easy to navigate, websites can sustain user interest beyond the initial view. Effective below-the-fold strategies create a seamless browsing experience, encouraging deeper exploration and increasing the likelihood of sustained engagement and conversions.
👉 See the definition in Polish: Below-The-Fold Content: Treść widoczna po przewinięciu