Benchmarking: Comparing Performance in Marketing

Benchmarking: Comparing Performance in Marketing

Benchmarking is the process of evaluating team, activity, or organizational performance by setting target lists or benchmarks for comparison. Key areas to assess include efficiency, delivery time, completion rate, adoption rate, digital sales behavior, customer feedback, and industry performance indices.

👉 See the definition in Polish: Benchmarking: Porównanie wyników z liderami branży

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