A Conversion Paths Report is an analytical tool that provides insights into the sequence of interactions and touchpoints that lead users to complete a conversion. This report maps out the various channels and campaigns contributing to the final decision, offering a detailed view of the customer journey from initial contact to conversion. It helps marketers understand the effectiveness of different paths and identify key moments that drive engagement and sales.
The report typically includes data on user interactions, such as clicks, page views, and ad impressions, highlighting the most common paths customers take. This information allows marketers to assess each touchpoint’s relative importance and determine how different channels work together to facilitate conversions. By analyzing these paths, businesses can refine their strategies to eliminate friction and optimize the customer journey.
Conversion Paths Reports are essential for attribution analysis and performance optimization. They enable marketers to identify successful patterns and replicate them in future campaigns while uncovering areas needing improvement. With detailed insights into conversion paths, businesses can enhance their marketing mix and drive higher overall conversion rates.
👉 See the definition in Polish: Conversion Paths Report: Raport ścieżek konwersji