COPE: Create Once, Publish Everywhere for content reuse

COPE (Create Once, Publish Everywhere) represents a fundamental principle of modern content creation. For example, you might take an ebook and repurpose it into a white paper, several blog posts, an infographic, and a video, then distribute each format to different audience segments through various channels to maximize engagement and ROI.

👉 See the definition in Polish: COPE: Create Once, Publish Everywhere