Delivery Rate refers to the percentage of messages—typically emails or ads—that are successfully delivered to the intended recipients’ inboxes or devices. As a key performance indicator (KPI) in digital marketing, it helps assess the effectiveness of communication channels and email service providers. A high delivery rate indicates that the majority of messages reach their target audience without being blocked or filtered out.
Marketers monitor delivery rates to ensure their campaigns are not only being sent but actually reaching consumers. This metric can be influenced by factors such as sender reputation, list quality, spam filters, and technical issues with email servers. By analyzing delivery rate trends, businesses can identify and resolve issues that might cause message loss, thereby improving overall campaign performance.
Improving delivery rates is crucial for maximizing engagement and return on investment. Techniques like list segmentation, regular list cleaning, and adherence to email authentication best practices (such as SPF, DKIM, and DMARC) are commonly employed to boost this metric. A well-optimized delivery rate supports effective communication and ensures that subsequent engagement metrics accurately reflect user behavior.
👉 See the definition in Polish: Delivery Rate: Wskaźnik dostarczalności