A Page Impression is a metric that measures the number of times a webpage is loaded or viewed by users. As a fundamental component of web analytics, it provides insights into the visibility and reach of online content. Each time a user accesses a page, it counts as an impression, regardless of whether the same user visits multiple times or navigates away quickly.
This metric serves as a key indicator of a website’s performance and audience engagement. High page impressions suggest strong visibility and interest in the content, while lower impressions may indicate issues with discoverability or marketing reach. Businesses and digital marketers track page impressions to analyze traffic patterns and optimize their content strategies accordingly.
Beyond measuring visibility, page impressions also help evaluate the effectiveness of advertising campaigns and content distribution. By analyzing impression trends over time, companies can refine their promotional tactics, enhance user engagement, and ultimately improve conversion rates. Thus, page impressions play a crucial role in performance measurement and strategic planning within digital marketing.
👉 See the definition in Polish: Page Impression: Liczba wyświetleń strony przez użytkowników