Percentage (%) New Visits is an analytical metric that measures the proportion of website sessions initiated by first-time visitors compared to returning visitors. This figure is calculated by dividing the number of new visits by the total visits over a specific period and multiplying by 100. It serves as a key indicator of a website’s ability to attract fresh traffic and expand its audience reach.
By analyzing this metric, digital marketers and web analysts can evaluate the effectiveness of their acquisition strategies and determine whether their content or campaigns resonate with a broader audience. A high percentage of new visits often reflects successful outreach efforts or strong SEO performance, while a lower percentage may indicate the need for improved strategies to attract new users. These insights are invaluable for benchmarking performance and tracking progress over time.
Additionally, the percentage of new visits plays a crucial role in optimizing conversion funnels and personalizing user experiences. Recognizing whether a visitor is new or returning enables tailored content strategies, such as introductory offers for first-time users or loyalty rewards for repeat visitors. Ultimately, this metric informs marketing decisions that drive sustained engagement and business growth.
👉 See the definition in Polish: Percentage (%) New Visits: Procent nowych odwiedzin strony