A redirect is a web development technique that automatically sends visitors from one URL to another. This method is commonly used to manage website changes, consolidate content, or fix broken links, ensuring users and search engines reach the correct or updated page. There are several types of redirects, including 301 (permanent) and 302 (temporary), each serving distinct purposes in site management and SEO.
Properly implementing redirects is crucial for maintaining search engine rankings and ensuring a seamless user experience. A well-managed redirect strategy prevents issues like broken links, duplicate content, and loss of page authority by directing all traffic appropriately. This practice is especially vital during website migrations or redesigns, where URL structures may change significantly.
Beyond technical optimization, redirects also play a strategic role in digital marketing by guiding user behavior. For example, they can promote updated content or direct users to special promotional pages. By leveraging redirects effectively, organizations enhance both usability and search performance, ensuring visitors always access the most relevant and current content.
👉 See the definition in Polish: Redirect: Przekierowanie użytkowników na inną stronę