Silos refer to the way you organize website content by grouping related topics together in a structured hierarchy. It’s like creating digital folders that keep information tidy and logical for both users and search engines. This method helps bots crawl your site more effectively and improves overall navigation.
Using silos boosts your SEO by showing search engines that you’re an expert in a specific niche. When content is grouped neatly, each page supports the others, building topical authority. It’s a smart tactic for ensuring your website’s structure is clear and user-friendly.
Additionally, silos help you plan content strategy more effectively by defining clear themes and topics. They allow for natural internal linking, which further enhances ranking potential. Overall, well-structured silos create a seamless user experience that can drive more organic traffic.
👉 See the definition in Polish: Silos: Strukturyzacja treści dla lepszego pozycjonowania