A slug is the portion of a URL that identifies a specific page or post in a way that is both human-readable and SEO-friendly. Typically found at the end of a web address, the slug provides users with a clear idea of the page’s content before they click on it. It often contains relevant keywords and uses hyphens to separate words for better readability.
In digital publishing and content management, slugs play a crucial role in enhancing both search engine visibility and user experience. A well-crafted slug improves URL clarity and helps search engines index content more effectively. This can lead to higher rankings and increased organic traffic, as the slug reinforces the page’s topical relevance within the overall SEO strategy.
Creating effective slugs requires concise, descriptive language that accurately reflects the page’s content while avoiding unnecessary characters or stop words. Maintaining consistency in slug creation across a website ensures a professional appearance and smooth navigation. Ultimately, the slug serves as a small yet significant component of web design and SEO, contributing to a website’s overall performance and accessibility.
👉 See the definition in Polish: Slug: Krótki identyfikator URL strony internetowej