Usability testing is a research method used to evaluate a product or system by testing it with representative users. The primary goal is to identify usability issues, collect qualitative and quantitative data, and assess overall user satisfaction. This process involves observing users as they complete tasks, providing valuable insights into how intuitive and effective the design is in facilitating user interactions.
During usability testing, participants perform specific scenarios or tasks while researchers monitor their interactions, noting any difficulties or areas of confusion. This direct observation helps identify pain points, inefficiencies, and potential improvements in the user interface. The findings from usability tests can refine design elements, optimize workflows, and ultimately enhance the overall user experience.
By systematically testing and iterating on design prototypes, companies can ensure their products meet user expectations and perform well in real-world conditions. Usability testing not only improves the immediate product but also builds long-term user trust and engagement. This iterative process is essential for creating accessible, user-friendly products that effectively meet diverse audience needs.
👉 See the definition in Polish: Usability Testing: Testowanie użyteczności strony