Email marketing has existed forever, and for good reason. It is the most direct and powerful method of linking with your prospects, nurturing them and turning them to clients, always winning over the rest of the advertising channels.

What is email marketing ?

Email advertising is your tremendously effective digital marketing strategy of sending mails to prospects and clients. Successful advertising mails convert prospects into clients, and flip one-time buyers to loyal, raving fans.

The Importance of Email Marketing

Regardless of the increase of social networking and unsolicited spam email (which is not a fantastic marketing strategy, incidentally ), email stays the best method to cultivate leads and turn them into clients.

1. Were you aware that 99% of customers check their email on a daily basis? That can not be said of some other communication channel.

2. You have your own list. On almost any social networking platform, your accounts (along with your fans and articles ) may be deleted or suspended at any moment, for any reason, without notice. But you have your email listing. Nobody can take these leads from you.

3. Email only works better. Individuals who purchase products marketed through email spend 138 percent more than people who don’t receive email offers. In reality, email advertising comes with an ROI of 4400 percent . That is huge! And if you’re wondering if social networking converts better, think again: the average purchase value of an email is three or more times greater than of social networking.

Email is the perfect way to produce sales online.

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.