Content has recently been considered the currency of the internet. There are many types of content on the Internet that we can use to promote our products and services. All this to reach new target markets, deliver value to customers and attract new potential customers.
However, with such a large variety of content types, it can sometimes be difficult to choose the right message for a given advertising campaign. Therefore, in this article, we will discuss some of the best content types in 2023, and how you can use them to achieve better results in online marketing.
Table of Contents
Blogging
Today’s blogs are high-quality and well-written articles on topics that interest readers. Therefore, they can be a great tool for building a wide audience. They help build trust in relationships, and thus contribute to increasing sales. Other benefits of blogging include building brand awareness and maintaining constant contact with recipients. Publishing posts, their easy sharing and their indexing by search engines is a reliable tool for promoting the company.
The best ways to blog
If you don’t have a blog with your own domain, you can use content management tools like WordPress, Tumblr, Medium or Blogger. However, blogging requires regular commitment. You must be ready to post every few days, or even several times a day. Include a call to action in each post and link articles to each other. This practice will help readers better navigate your blog.
You should also optimize your posts for relevant keywords. However, don’t overdo it. Keywords must be naturally woven into the content. Too much text with specific phrases may cause the page to be ignored by search engines. Finally, make sure you focus on topics that will interest your target audience and use your knowledge of these topics to build loyalty and trust.
Creating E-books
E-books are a type of content of a longer format, the topic of which should be related to your business. As the name suggests, these are e-books, often available in PDF format. This type of content can be a great tool for sharing knowledge and experience on a given topic. E-books can bring many benefits, such as generating leads, i.e. developing a mailing list. It is also important here to enrich the entire content offer.
The main goal of the e-book should be providing the recipient with specific solutions. Otherwise, it will be of no value to the reader. . Therefore, in the content of the electronic book, do not spend too much time advertising your products and services. Focus more on general solutions. A good rule for e-books is to include promotional elements between 5 and 10 percent of the content. Writing an e-book requires a lot of time for research and preparation. So it’s worth creating a ready plan before you start writing.
It is best that the content in the e-book is evergreen, which means always up-to-date. However, sometimes an e-book is written to aid a specific advertising campaign. Then such content quickly loses its relevance.
E-books can be really long, so it’s a good idea to divide the content into chapters, subchapters, sections and subsections. It is worth placing graphics, infographics, and other interesting formatting elements in the content. You should also take the time to come up with an interesting title because that’s what will attract the reader.
Infographics
Infographics are one of the most popular types of content on the Internet. This is because they present a large amount of information (such as statistics, research and other data) in a visual way that is attractive and easy to absorb. An additional advantage of infographics is the ease of sharing them. That’s why we see this type of content so often on social media.
Research shows that infographics are shared three times more often than other types of content on social media, so they can also help grow your audience. The added bonus of sharing infographics is building backlinks to your website.
Creating interesting infographics is a very valuable skill. When designing them, it is worth paying attention to many elements. It is worth keeping a lot of free space to keep the design clean and tidy. Many infographics also divide content into sections and modules to keep the audience interested. It’s also a good idea to come up with a descriptive title and use fonts that are easy to read.
Video content
Video is a very effective form of communication. The latest research shows that it already accounts for about 80% of internet traffic. In addition, most consumers find product videos very helpful, with nearly 75% more likely to make a purchase after watching a video.
Any type of video content will help you engage your audience, increase your reach and comments, increase conversions, and drive traffic to your website. The types of videos you might consider include interviews, expert shows, behind-the-scenes office, and instructional videos.
As with e-books and other forms of content, the primary purpose of video should be to deliver value to the audience. You can do this by answering questions, providing solutions, addressing issues, or simply providing relevant information.
Remember, you’re creating content, not ads. The length of the videos should be between two and three minutes. Also, don’t forget to include a CTA, or call to action, at the end of each video. The appropriate button or link should redirect viewers to the landing page or your website. Once your video is ready, post it to popular sites like Vimeo and YouTube. To increase viewership, also embed them in related posts and share on social media.
