Above The Fold refers to the portion of a webpage that is visible without requiring the user to scroll down. Originating from the print newspaper industry, this concept has been adapted for digital media, where placing key content “above the fold” is crucial for capturing immediate user attention. This prime real estate is highly valued by marketers and web designers as it serves as the first point of interaction and significantly influences a visitor’s decision to engage further with the content.
Designing for “above the fold” requires strategic planning of layout, typography, and imagery to ensure the most important information or calls-to-action are immediately visible. This approach enhances user experience by reducing cognitive load while simultaneously improving engagement and conversion rates, as visitors are more likely to interact with instantly accessible content.
👉 See the definition in Polish: Above The Fold: Kluczowe treści widoczne od razu