Campaign and Ad Groups: Organizing Digital Campaigns

Advertising on digital platforms is typically organized into campaigns and ad groups (or ad sets). These ad groups contain specific targeting options, with each campaign consisting of multiple targeting groups. Businesses usually begin with a single campaign featuring its own budget and targeting preferences, then expand their advertising efforts by adding more campaigns as needed.

👉 See the definition in Polish: Campaign And Ad Groups: Struktura kampanii i grup reklam