A page title is a crucial on-page element that summarizes a webpage’s content and appears in search engine results, browser tabs, and social media previews. Defined within the HTML <title> tag, it serves as one of the primary signals search engines use to assess a page’s context and relevance. An effective title not only informs users about the content but also plays a key role in attracting clicks and driving traffic.
Creating an engaging page title requires balancing clarity, conciseness, and keyword optimization. Marketers and content creators aim to craft titles that are both descriptive and compelling, capturing potential visitors’ attention while accurately reflecting the content’s purpose. A well-optimized title can significantly improve a page’s click-through rate (CTR) by aligning with user search intent.
Additionally, the page title contributes to a website’s overall branding and credibility. Consistent, well-crafted titles reinforce the site’s identity and message, building trust with users and search engines alike. As such, the page title is fundamental to on-page SEO and a vital component of broader digital marketing strategies aimed at maximizing online visibility and engagement.
👉 See the definition in Polish: Page Title: Tytuł strony wspierający SEO i użytkowników