Similar Audiences are groups of users who share characteristics with your best customers, based on behavior, interests, and demographics. Ad platforms analyze data to find people likely to be interested in your offerings. They help you expand reach by targeting new prospects similar to your loyal customer base.
This tactic uses lookalike modeling and predictive analytics to identify fresh leads that mirror your existing audience. It’s an efficient way to scale campaigns without guessing, relying on real data trends. Marketers use similar audiences to boost conversion rates by reaching people who are already predisposed to engage with brands like theirs.
By targeting similar audiences, you can refine ad spend, improve CTR, and ultimately drive more quality traffic. This strategy minimizes risk by focusing on users with proven interest profiles, increasing ROI. It’s a modern approach to broaden your market reach while staying true to your brand’s core appeal.
👉 See the definition in Polish: Similar Audiences: Grupy podobnych odbiorców do targetu