TOFU, short for Top of Funnel, represents the initial stage in the customer journey where potential customers first become aware of a brand or product. At this stage, marketing efforts focus on broad reach, building brand awareness, and attracting a wide audience. The content and messaging at TOFU are designed to capture attention and spark interest without pushing for an immediate sale.
Strategies for TOFU typically include content marketing, social media posts, and advertising campaigns that introduce the brand’s value proposition. The goal is to educate potential customers, address common pain points, and build trust through engaging, informative, and entertaining content. By casting a wide net, TOFU initiatives lay the groundwork for future nurturing as prospects move further down the funnel.
As prospects engage with TOFU content, they become more receptive to personalized messaging and targeted offers. This stage is critical for establishing initial contact and setting the tone for a long-term relationship. Ultimately, TOFU is about generating interest and initiating a dialogue that will eventually lead to conversions in later stages of the funnel.
👉 See the definition in Polish: TOFU: Górna część lejka sprzedażowego