Many new forms of promotion and advertising have emerged. Online marketing is an activity that uses media or digital technology to achieve business goals.

What is online marketing

Modern technologies have completely changed the perception of marketing. Many new forms of promotion and advertising have emerged. Online marketing is an activity that uses media or digital technology to achieve business goals.

With the introducing of modern internet-connected mobile phones, marketing activities have become even more mobile. Currently, most of us use the Internet also on the smartphones, which is why various types of advertisements or offers reach us through this medium.

Types of digital marketing

There are two basic types of internet marketing; inbound marketing and outbound marketing. A detailed description of each of them can be found in the article: what is digital marketing.

Outbound marketing is about sending large amounts of information about a product to the largest possible audience.

Inbound marketing is about attracting potential customers to a specific brand with attractive content.