Many people ask how to get a job in internet marketing. They wonder how to be successful in an interview. Unfortunately, the one universal answer does not exist here because every interview is different. In this article, I introduce some tips I give my clients to be successful in an interview.
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The tips described here are designed for applying for a job as an Internet Marketing Specialist. However, I am also discussing more general issues here, so anyone can take advantage of the advice contained in this article. Remember, that the more you practice, the better you will be at the point of rehearsal.
What makes a job interview in digital marketing special
Traditional in-office interviews are still largely the norm. However, recent recruiting practices assume that soft skills assessment is increasingly taking place in an informal environment. The use of social events to assess the suitability of the candidate is becoming more frequent.
In addition, artificial intelligence is increasingly coming into play. Which should come as no surprise to a potential digital marketing specialist. So if you are looking for a job in this industry, you may have chatbots talking to you in the near future.
A candidate for an internet marketer is expected to be good at presenting their ideas. So you should always be quick and well-prepared. It’s also a good idea to follow the industry press to keep an eye on current trends, which you can later weave into the conversation.
How to get a job In Internet Marketing
Below are four of the most important areas to focus on. This will allow you to make a good impression during the interview and get your dream job,
1. Great CV is the most important
It all starts with your CV. Your job application is actually your career story. So, as you look back and analyse your professional history, pick out the most important elements that you will be happy to tell more about in an interview. Of course, it is important that they are relevant to the position you are applying for.
Tell them about what inspired you to start your career in internet marketing. It could also be something specific to the position you are applying for. It will, in a sense, adapt your CV to the position you are applying for. Most cover letters are written this way, so if you skip this step, you may lose out on competitiveness with other applicants.
Knowing your CV is also very important. It may sound a bit strange, but the idea is to be prepared for questions related to your resume. So write really about yourself and your professional experiences. Be prepared to expand on each of these threads.
Another useful technique is to write down a few points to describe each of the items listed on your CV. Think of suitable examples that you can use in the conversation. Also consider how you can develop them further in the course of the interview.
2. Present your achievements
While a resume is essential, being able to tell about your merits is key. An interview is a great opportunity to highlight your successes and strengths. It is also a way to add anything you may not have been able to include in your CV.
During the interview, you will be asked to share your professional achievements. This could be your chance, the most important moment in the recruitment process. Try to add some color to your achievements and take the opportunity to show off unique skills that a potential employer may need.
If you are a recent graduate and do not have a very extensive employment history, you can always share about volunteering while studying or about other personal achievements. Anything to prove your key skills or natural talents will come in handy.
3. Say why you want this job
One of the interview questions is “why do you want to work for us”. So let’s anticipate this question a bit and outline your motives during the self-presentation.
Unfortunately, most people work mostly for money. Although your potential interlocutor will be well aware of this, it is not worth being so honest about this. Here it is also worth referring to your interests and passions.
However, do not make it clear that getting the job you are applying for is a matter of “life and death” for you. Showing desperation can be counterproductive. Desperate people may be perceived as life helpless or even emotionally unstable.
So try to restrain your emotions and have a calm and matter-of-fact conversation. However, nothing prevents you from showing that you are the best candidate for a given position.
4. Ask the right questions
Most professional interviews follow the same pattern. Once the actual interview is over, the interviewer will ask you to ask your questions.
So let’s have some really good points to talk about. Here you also need to be tactful and cool. For example, the question about the amount of remuneration and additional benefits of cooperation is best left at the end.
Here are some sample questions that you might ask:
- what are the opportunities for development and promotion
- what qualities an ideal candidate for this position must have
- what challenges would I have to face
- what is the company’s organizational culture
The questions should relate to your possible role in the company. Some of them are better asked in the conditional mood. During the entire conversation, you must be an active listener, answering specifically the questions asked.
Conclusion, how to get a job in internet marketing
Before arriving for the interview, find out if it will be strictly formal or not quite. People associated with the company, or those who already work for it, should answer this question.
It is always a good idea to look elegant and neat during an interview. However, when the interview is less formal, the dress code may also be a bit looser.
A final piece of advice. They say practice makes perfect. This rule also applies to interviews. Many people, especially younger ones, treat the first job interviews as a rehearsal for the final performance. Therefore, they do not apply at the beginning to the company for which they would most like to work.
The first impression is the most important. Unfortunately, you are unlikely to get a second chance to make a first impression.
If you have additional questions on how to get a job in internet marketing, join the discussion under the article. We also encourage you to share our content on social media.
Read this article in Polish at: Jak dostać pracę w marketingu internetowym.