A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. The role is a challenging and also highly sought after. Many unique skills are required to nail a PPC campaign. In this article you can find out what does a PPC specialist do.
Some main roles a PPC Specialist will assume include:Keyword research, Landing page design, trend watching
What does a PPC specialist do
Phase 1: Keyword Research
One of the first items a specialty will do is a thorough research about finding the right keywords to help increase awareness about a particular product or niche. This is one of the most important steps for the internet marketer because the right keywords bring only the right people to your site. This will increase your profits and make it much easier to not only make the sale for your product, but also to keep your keywords in search engine ranking, something that is referred to as “long-term investment.”
Phase 2: Landing page Design
This is the second point that separates the specialists from the rest of the people. Landing page design is crucial for the success of anyone who is doing PPC advertising because it is the page that will generate a visitor and also the conversion rate will be depending on how effective it is on the keywords.
Phase 3: Trend watching
To get out vital information, it is essential to always monitor the trends and the competition and to make adjustments if needed. On the other hand, individuals who have a PPC Specialist working for them will experience spotting relevant trends more easily.
Phase 4: SEO
SEO, or search engine optimization, is a tricky process full of opportunities and pitfalls that only a professional PPC specialist will know about. SEO entails proper keyword research, optimizing content, creating links, and a lot more.
Phase 5: Google Analytics
When you are conducting PPC promotional campaigns, you will also be involved with Google Analytics. Through better targeting of ads, you will also be able to see real time data on your individual site. Having a Google Analytics provider who is a dedicated professional who is knowledgeable about PPC will bring you insights more than you knew existed.
Phase 6: Website evaluation
It is essential to make good conclusions on the effectiveness of the promotional campaign if you can’t verify why the campaign was successful and on the other hand, failure should never be overlooked. A PPC specialist would make sure that the website has proper structure and links properly, as well as checking for missing links, technical errors, server errors, and more.
Phase 7: Analysis and Strategy
Once all keywords have been identified, it is easy to know and measure the effectiveness of all the ads they were created. Having an internet marketer who can help you make decisions on the budget, keywords, placement of the ads, and other things that could have better results should be the option you go for.
Phase 8: Internet Marketing
In business, you should always be ready for a certain possibility involving competition and getting the competitive advantage. All internet marketers know about internet marketing and the most advantage you can get if you have the right knowledge and skills regarding these aspects.
Phase 9: Return on Investment (ROI)
If are going to do this for financial benefit, it is very important to know and understand the ROI or return on investment. This will tell you how much you spend on a certain ad campaign and how much return you receive in return. This will also show you how much you stand to lose if your ROI is low, as well as how much you stand to gain if your ROI is already high.