Glossary

Digital marketing is a rapidly changing industry. Discipline and professional scope. Therefore, digital marketing Leaders and experts created phrases and terms to describe All aspects of the profession. These terms are essential and very useful for understanding,

There may be too many acronyms and definitions to remember. We have cooperated with some marketing experts to develop Important digital marketing terms for your continuous reference. We hope this proves to be a valuable resource for your work and study.

A

• A/B testing
• Action plan
• Ad
• Ad network
• Ad space
• Ad unique user
• Ad unit
• Advertiser
• Alt text
• Analytics
• Analytics tool
• Audience attitude
• Audience behaviour
• Audience research
• Average position
• Abandonment Rate
• Above The Fold
• Above-The-Line Marketing
• Accelerated Mobile Page (AMP)
• Account-Based Marketing
• Acquisition
• Active Listening
• Ad Auction
• Ad blockers
• Ad Copy
• Ad Exchange
• Ad Extensions
• Ad Formats
• Ad Groups
• Ad Impression
• Ad Platform
• Ad Rank
• Ad Scheduling
• Adaptability
• Adaptive Web Design
• Adobe Analytics
• AdRoll
• Ads Manager
• Advanced Analytics
• Advertising
• Affiliate Marketing
• Affinity Audience
• Agile
• Agile Thinking
• AI Bias
• AI Ethical Framework
• AI Tools
• Algorithms
• Always on Approach
• Amazon Web Services (AWS)
• Anchor Text
• Annotations
• API (Application Programming Interface)
• App Monetization
• App Store Optimization (ASO)
• Artificial Intelligence (AI)
• Audience Engagement
• Audience Insights
• Audience Targeting
• Automation
• Average Order Value (AOV)
• Awareness

B

• B2B content
• Benchmarking
• Blog
• Blogging
• Bounce rate
• B2C
• Buyer persona
• Buying signal
• B2B Purchase Cycle
• B2C content
• Backlink
• Behavioral analytics
• Behavioral data
• Below-The-Fold Content
• Below-The-Line Marketing
• BERT
• Bidhttps://digitalpromotion.ie/glossary/brand-channels/
• Bid auction
• Bid Modifiers
• Big Data
• Bing
• Bing Webmaster Tools
• Black hat SEO
• Blue Ocean Strategy
• Body content
• Boolean search
• Bottom of funnel (BOFU)
• Brand
• Brand advocates
• Brand awareness
• Brand channels
• Brand content
• Brand engagement
• Brand Equity
• Brand Extensions
• Brand Guidelines
• Brand identity
• Brand Image
• Brand Objectives
• Brand personality
• Brand Positioning
• Brand prestige
• Brand Recall
• Brand Resonance
• Brand Salience
• Brand sentiment
• Brand storytelling
• Brand values
• Brand visibility
• Branding
• Brandwatch
• Breadcrumb
• Broad Match
• Budget
• Business goals
• Business-Level Strategy
• Business objectives
• business-to-business (B2B)
• business-to-consumer (B2C)
• buyer’s journey
• Buying cycle
• BuzzSumo

C

• Call to action CTA
• Campaign and ad groups
• Channel
• Click
• Click-Through Rate (CTR)
• Competitive research
• Content curation
• Conversion
• Conversion rate
• Conversion tracking
• Cookie
• COPE
• Cost Per Action (CPA)
• Cost Per Click (CPC)
• Cultural trend research
• Customer Lifetime Value (CLV)
• Customer Relationship Management (CRM)
• C-level
• Call Ads
• Call Extensions (Asset)
• Call Tracking Number (CTN)
• Callout Extensions (Asset)
• Campaign
• Campaign Action Plan
• Campaign Bidding
• Campaign Management
• CAN-SPAM Act
• Canonical
• Canva
• Carousel
• Carousel ad
• Cart abandonment email
• Cascading Style Sheets (CSS)
• Case studies
• Cash Cows
• CASL
• Catalog (Facebook)
• CCPA
• Challenger Brand
• Change Management
• Channel Attribution
• Channel Brief
• Channel Fragmentation
• Channelgraphics
• Chatbot
• ChatGPT
• Chief Executive Officer (CEO)
• Chief Information Officer (CIO)
• Chief Marketing Officer (CMO)
• Chief Operating Officer (COO)
• Chief Security Officer (CSO)
• Chief Technology Officer (CTO)
• Churn rate
• Cleanup
• Click Share
• Click-to-call
• Client lifecycle
• Clipdrop
• Cloaking
• Cloud-Based Application
• Coaching
• Collaboration
• Comparative Data Analysis
• Comparison Website
• Competitive Advantage
• Competitive Insights
• Competitive Landscape
• Competitor Analysis
• Competitor Gap Analysis
• Competitor Monitoring
• Completed Download
• Complex Buying Behavior
• Comprehensive Reporting
• Computer Vision
• Connected TV (CTV) Platform
• Consideration
• Conspicuous Consumption
• Consumer Barometer
• Consumer Insights
• Consumer Involvement
• Consumer Research
• Container Tag
• Content
• Content Amplification
• Content Audit
• Content Calendar
• Content Creation
• Content Delivery Network (CDN)
• Content Discovery
• Content Distribution
• Content Exclusions
• Content Ideation
• Content Management
• Content Management System (CMS)
• Content Marketing
• Content Mix
• Content Optimization
• Content Optimization System (COS)
• Content Personalization
• Content Repurposing
• Content Seeding
• Content Strategy
• Content Targeting
• Content Waterfall
• Continuous Learning
• Contractual Agreement
• Conversion Attribution
• Conversion Metrics
• Conversion Objective
• Conversion Paths Report
• Conversions Report
• Copy.ai
• Copywriting
• Core Benefit
• Core Web Vitals
• Corporate Governance
• Corporate-Level Strategy
• Correlation Bias
• Cost-Based Pricing
• Cost Leadership
• Cost Per Conversion (CPC)
• Cost Per Download (CPD)
• Cost Per Engagement (CPE)
• Cost Per Lead (CPL)
• Cost Per Mille (CPM)
• Cost Per View (CPV)
• Crawler
• Crawling
• Crazy Egg
• Creative Assets
• Creative Brief
• Creative Budget
• Creative Media Ratio
• Creative Plan
• Creative Strategy
• Creative Thinking
• Creator Marketplace
• Crello
• Crisis Management
• Criteo
• CRM Dashboard
• Cross-Channel Data-Driven Attribution Model
• Cross-Linking
• Cross-Posting
• Cross-Selling
• Crossing the Chasm
• CSAT
• Cultural Research
• Cumulative Layout Shift (CLS)
• Custom Audience
• Customer Acquisition Cost (CAC)
• Customer Acquisition
• Customer Detail
• Customer Effort Score (CES)
• Customer Engagements
• Customer Experience
• Customer Experience Map
• Customer Experience Officer (CXO)
• Customer Factors
• Customer Journey
• Customer Journey Map
• Customer-Led
• Customer Lifespan
• Customer Persona
• Customer Retention
• Customer Retention Rate
• Customer Sentiment
• Customer Service
• Customer Testimonials
• Customer Value Proposition
• Customized Marketing

D

• Digital channels
• Digital display advertising
• Digital research
• Digital sales strategy
• Daily Spend (Daily Budget)
• DALL-E
• Dance Diffusion
• Dashboards
• Data
• Data Breach
• Data Cleansing
• Data Collection
• Data Controller
• Data-driven Approach
• Data-driven Decision-Making
• Data-driven Marketing
• Data Ethics
• Data Integration Tools
• Data Management
• Data Management Systems
• Data Map
• Data Points
• Data Privacy
• Data Processor
• Data Protection Officer (DPO)
• Data Quality Software
• Data Reporting Tool
• Data Storage Compression
• Data Storage
• Data Visualization
• Datorama
• dayparting
• Deadlines
• deal review
• Decider
• Decision Matrix
• Decline Stage
• Deep Dive Review
• Defensive Strategy
• Defined Audience Targeting
• Delegate
• Delivery Rate
• Demand-Based Pricing
• Demand Generation
• Demand-Led
• demand waterfall
• Demographics
• Demographics Report
• Density
• Description
• Descriptive Data Analytics
• Design Thinking
• Desk Research
• Development Level
• Devices
• Differentiated Marketing
• Differentiation Strategy
• Diffusion Of Innovation
• Digital Advertising
• Digital Advertising Audit
• Digital Audit
• Digital Bias
• Digital Brand Management
• Digital Budget
• Digital Communications Planning
• Digital Crisis Management
• Digital Cross-Selling
• Digital Data
• Digital Disruptor
• Digital Engagement
• Digital Formats
• Digital Insights
• Digital Leadership
• Digital Literacy

E

• E-A-T, Expertise, Authoritativeness, & Trustworthiness
• Early Adopters
• Early Majority Consumers
• Earned media
• eCommerce
• eCommerce Marketplace
• Ecommerce Purchases Report
• ecommerce revenue
• ecommerce transactions
• Economies Of Scale
• EEAT
• Email and automation marketing
• Email deliverability
• Email Filtering
• email marketing
• Email Marketing Workflow
• Email Newsletter
• email service provider (ESP)
• Email subscriptions
• Emarsys
• Embedded Content
• Emotional intelligence
• Emotional response
• Empathy Map
• employee advocacy
• Employee Stock Ownership Plan (ESOP)
• empowered customers
• enablement
• Endorsement
• engagement
• Engagement metrics
• Engagement Overview Report

F

• Facebook
• Facebook ads
• Facebook Business Manager
• Facebook carousel
• Facebook Creative Hub
• Facebook Creator Studio
• Facebook Event
• Facebook Live
• Facebook Messenger
• Facebook pages
• Facebook Pay
• Facebook pixel
• Facebook profile
• Facebook Watch
• False Negative
• False Positive
• feature creep
• Featured Snippet
• Feed
• Feedback
• file transfer protocol (FTP)
• filter
• First Click Attribution
• First Contact Resolution (FCR)
• First Input Delay (FID)

G

• GA4 360
• Gantt chart
• Gatekeeper
• GDPR
• Gemini Ads (Yahoo!)
• Generative AI Application
• Generative AI
• Generative AI model
• Geo-tagging
• Geo-Targeting
• Geodemographics
• geofencing
• geographic analytics
• Geographic Scope
• geographical IP analysis
• GIFs
• Goals
• Going-Rate Pricing
• Good Data
• Google Ads
• Google Ads Experiments
• Google Ads Manager (aka MCC)
• Google Ads Reach Planner
• Google Adsense
• Google Alerts
• Google Analytics 4 (GA4)

H

• Habitual Buying Behavior
• Hallucination
• Handle
• Hard bounce
• hashtag
• Hashtag integration
• Headers
• Headings
• heat map
• Hero image
• Heterogeneous Segment
• High-intent Users
• Highlights
• Hits
• Holacratic Organizational Structure
• Homepage
• Homogeneous Segment
• Hootsuite

I

• Image Ads
• implicit lead scoring metric
• impression
• Impression Share
• Impression To Conversion Rate (Imp Cvr)
• Impressions
• in-app ad
• In-app Purchases Report
• In-Flight Optimization (IFO)
• In-market audiences
• In-Market Bias
• In-Memory Data Fabric
• inactive client
• inbound link
• inbound marketing
• Inbound strategy
• index
• indexed page
• Indexing
• Indirect CPA
• Indirect Exporting
• Individual Branding
• Individual experience
• Individual Marketing
• Industry Disruptions
• industry influencers
• Industry Trend
• industry trend research
• influenced customers
• Influencer Marketing
• influencers
• Infographics
• Information architecture (IA)
• Information Management Tools
• Informational keyword
• Initiate (DMI) principle

J

• Jasper
• JavaScript
• Jira
• JSON-LD
• Journey Mapping
• Joint Venture Marketing
• Jitter
• Jump Page
• Just-in-Time Marketing

K

• Key Performance Indicator (KPI)
• Key Phrase
• Keyword
• Keyword Cannibalization
• Keyword Density
• Keyword List
• Keyword Research
• Keyword Spam
• Keyword Stuffing
• Kissmetrics
• Klaviyo
• Knowledge Graph
• Knowledge Management Tools
• Knowledge Panel
• Kotler and Armstrong Matrix
• Kred

L

• Laggards
• Landing page
• Landing Pages Report
• Largest Contentful Paint (LCP)
• Last Click Attribution
• Late Majority Consumers
• Latent Semantic Indexing (LSI)
• Lead
• Lead builder
• Lead generation
• Lead magnet
• Lead nurturing
• Lead nurturing funnel
• Lead response time
• Lead scoring
• Leaderboard
• Leadership Behavior
• Leadership Skills
• Leadership Style
• Less For Much Less
• Lewin’s Change Model
• Lifecycle Report
• Like
• Line Chart
• Linear Attribution Model

M

• Machine Learning
• Macro Influencers
• Macro-Segments
• Mail Merge
• Mailchimp
• Majestic
• Managing Upwards
• Market Conditions
• Market Coverage
• Market Dynamic
• Market Factors
• Market Forces
• Market Gaps
• Market Penetration
• Market Positioning
• Market Pricing
• Market Research
• Market Segmentation
• Market Share
• Market Trends
• Market Variability
• Marketing-360
• Marketing Attribution
• Marketing Automation
• Marketing Automation Workflow
• Marketing Brief
• Marketing Objectives
• Marketing Programme
• Marketing Qualified Lead (MQL)
• Marketing Strategy
• Marketo
• Martech (Marketing Technology)
• Mashup Curation
• Maslow’s Hierarchy of Needs
• Mass Marketing
• Mass Media
• Match Type
• Matomo
• Maturity Stage
• Maximum Bids
• Measurable
• Measurement
• Measures of Central Tendency
• Measures of Variability
• Media Brief
• Media Buying
• Media Mix
• Media Plan
• Media Relations
• Media Strategy
• Mediagraphics
• Medium Report
• Mega Influencers
• Meme
• Mention
• Mention (Tool)
• Mentor–Mentee Partnership

O

• Objective
• Objective and Task Method
• Off-page optimization
• Off-ramp
• Offer posts
• Offline Channels
• Omni-channel marketing
• Omnichannel Strategy
• On-boarding client
• On-page optimization
• One-to-many
• One-to-one
• Online Channels
• Online display
• Online survey platforms
• Online Value Proposition
• Onlyness
• Open opportunity rate
• Open rate
• Operational-Level Strategy
• Opportunities

P

• Percentage (%) new visits
• Page Application
• Page Authority/URL Rating
• Page Experience Signals
• Page Heading
• Page Impression
• Page Speed
• Page Title
• Page Views
• Page Views (PV)
• PageRank
• Pages and Screens Report
• Pages per Visit
• Paid Ads
• Paid Media
• Paid Search
• Pain Points
• Panda (Google Algorithm)
• Parent Company
• Pareto Principle
• Parked Domains
• Partnering for Performance
• Passive Audience
• Passive Media
• Path
• Path of Enquiry
• Pay per Click (PPC)
• Payment Gateway
• Peer-to-Peer (P2P)
• Penguin (Google Algorithm)
• People Skills
• Percentage of New Visits
• Percentage of Sales Method
• Perceptual Map
• Performance Management Cycle
• Performance Management
• Performance Max Campaign
• Periscope
• Permission-Based Marketing
• Personal Brand
• Personal Channels
• Personal Selling
• Personalization
• Personally Identifiable Information (PII)
• PESTEL Model
• Phone-Through Rate (PTR)
• Photo Posts
• Phrase Match
• Pie Chart
• Pillar Page
• Pin
• Pin It
• Pingdom
• Pinned Post
• Pinterest Browser Button
• Pinterest
• Pinterest Pins
• Pipeline
• Pivot Tables
• Pixel
• Placement Targeting
• Plan
• Plan of Action
• Platform
• Plugin
• Point of Contact
• PointDrive
• Points of Parity (POP)
• Political Mapping

Q

• Qualified Visitor
• Qualitative Research
• Quality Metrics
• Quality Rater Guidelines
• Quality Score
• Quantitative Research
• Question Marks
• Quote Tweet
• Query Intent
• Quick Response (QR) Code
• Quality Backlinks
• Quarterly Business Review (QBR)
• Quota-Based Pricing
• Quora Ads
• Qualified Leads

R

• RACE
• RankBrain
• Ranking
• Ranking Factors
• Rapid Penetration
• Rapid Skimming
• Raw Data
• Reach
• Reach–Value Matrix
• Real-time Bidding
• Really Simple Syndication (RSS)
• Recall
• Reciprocal Link
• Recycled Spam Trap
• Reddit
• Redirect
• Reel
• Reference Groups
• Referral
• Referral Traffic
• Refinement
• Reimagine XL
• Reinforcement Learning
• Relationship-Based Approach
• Relight
• Remarketing

S

• Sales Accepted Lead (SAL)
• Sales Enablement
• Sales Funnel
• Sales Method
• Sales Objectives
• Sales Promotion
• Sales Qualified Lead (SQL)
• Salesforce
• Salesforce Marketing Cloud Intelligence
• SAM (Serviceable Addressable Market)
• SAP
• SAS Visual Analytics
• SCARF
• Scatter Chart
• Scheduling
• Scheduling and Planning Tools
• Schema Markup
• Screaming Frog Spider
• Search
• Search Ads 360
• Search and Explore
• Search Engine Advertising (SEA)
• Search Engine Algorithm
• Search Engine Index
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Search Engine Results Page (SERP)
• Search Engines
• Search Intent
• Search Query
• Seasonal Trends
• Second-Party Data
• Second Price Auction
• Secondary Data
• Secondary Research
• Segmentation
• Selective Distribution
• Self-awareness
• SEMrush
• Sentiment Analysis
• SEO Audit
• SEOptimer
• Service-Based
• Session Duration
• Sessions
• Share of Wallet (SOW)
• Shares
• Shopify
• Shopping Ads
• Short Message Service (SMS)
• Short-Tail Keywords
• Showcase Ads (Google Ads)
• Silos
• Similar Audiences
• Single Opt-In
• Single Segment Concentration
• Single Source of Truth
• Site Map
• Site Search
• Site Speed
• Site Traffic
• Sitelink Extensions (Asset)
• Situation Analysis
• Situational Leader Diagnosis
• Situational Leader Flexibility
• Situational Leadership ll
• Six Thinking Hats
• Skill Stacking
• Skills Matrix
• Skyscraper
• Skyscraper Technique
• SlideShare
• Slideshow
• Slow Penetration
• Slow Skimming
• Slug
• Slumped Contacts
• Smart Campaign
• SMART Goals
• Smartphone
• SMBs
• Snapchat
• So-What Analysis
• Social Account Management (SAM)
• Social Account Management Tools
• Social Account Plan
• Social App
• Social Assets
• Social Bookmark
• Social Channels
• Social Collaboration
• Social Commerce
• Social Content
• Social CRM
• Social Currency

T

• Tableau
• Tactic Roll-Out Plan
• Tactics
• Tag
• Takeover
• TAM (Total Addressable Market)
• Tampermonkey
• Tangible Assets
• Target Bids
• Target Persona
• Targeting
• TBT
• Team Factors
• Team Link
• Tech Report
• Technical SEO
• Tenancy
• Territory
• Test and Learn
• Testing
• Text Link
• The 4 Ps
• The 4C’s
• The Same for Less
• The Snorkel/Scuba Method
• The Three Product Levels
• Theory X
• Theory Y
• Think With Google
• Third-Party Data
• Third-Party Data Analysis
• Thumbnail
• TikTok
• Time Decay Attribution Model
• Time Management
• Timeline
• Timelines
• TIMITI
• Title Tag
• Title Tags
• TOFU
• Tokenization
• Tone of Voice

U

• Ubersuggest
• Unboxing
• Undifferentiated Marketing
• Unichannel
• Uniform Resource Locator (URL)
• Unique Selling Point (USP)
• Unique User
• Unique User Duration
• Unique Visitor (UV)
• Unique Visitors
• Universal Analytics
• Universal App Campaign
• Unstructured Data
• Unsubscribe
• Unsubscribe Rate
• Uplift Modelling
• Upselling
• URL
• URL Parameter
• Usability Testing
• User Experience (UX)
• User-Generated Content (UGC)
• User Intent
• User Interface (UI)
• User Journey
• User Purchase Journey Report
• User Report
• User Satisfaction
• User Tracking
• Username
• USP
• UTM
• UTM Codes

V

• Valuable Actions
• Value Chain
• Vanity Metrics
• Variety of Big Data
• Variety Seeking Buying Behavior
• Velocity of Big Data
• Venice (Google Algorithm)
• Veracity of Big Data
• Version Control
• Video Ads
• Video Aspect Ratio
• Video Campaign
• Video Interstitial
• Video on Demand (VOD)
• Video Posts
• Video Pre-Roll Ad
• Video Thumbnail
• View-Through Conversion
• View-Through Conversion Window
• Viewable Cost per Thousand Impressions (VCPM)
• Viral
• Viral Content
• Virality
• Virtual Desktop Infrastructure (VDI)
• Visit
• Visual Display Banner
• Visual Website Optimizer (VWO)
• Vlog
• Voice Search
• Volume of Big Data

W

• Warm Introduction
• Webinar
• Website CMS
• Website Optimization
• Webtrends
• WeChat
• What You See Is What You Get (WYSIWYG)
• WhatsApp Business Account
• WhatsApp
• White Hat SEO
• White Paper
• Whitelisting
• Wide Skyscraper
• WireFrame
• WooCommerce
• Woopra

X

• X (formerly Twitter)
• XML Product Feed
• XML Sitemap
• X-Robots-Tag (HTTP Header)
• XenForo (Forum Software)
• XaaS (Anything as a Service)
• XML-RPC (Remote Procedure Call)
• XGBoost (Machine Learning Algorithm)
• XPath (XML Query Language)

Y

• Yahoo
• Yahoo! Native
• Yandex
• YMYL (Your Money or Your Life)
• Yoast
• YouTube
• YouTube Cards
• YouTube Channel
• YouTube Masthead

Z

• Zendesk
• Zero Moment of Truth (ZMOT)
• Zero-Party Data
• Zoho
• Zuko
• Zapier
• Zeigarnik Effect
• Zoom
• Zone-Based Pricing
• Z-Index (CSS Property)